On May 16, 2025, the Ministry of Culture launched the Ek Desh Ek Dhadkan (One Nation, One Heartbeat) campaign, a powerful initiative to ignite national pride and honor India’s bravehearts. This campaign, resonating with the slogan #EkDeshEkDhadkan, has united citizens across the nation in a shared celebration of patriotism and reverence for the Tiranga. This article explores the campaign’s objectives, nationwide participation, and cultural initiatives, offering key insights for competitive exam aspirants.
Objectives of the Campaign
Fostering Unity and Patriotism
The Ek Desh Ek Dhadkan campaign aims to unify the nation through a collective expression of national pride and gratitude for India’s unsung heroes. By saluting the armed forces and bravehearts who have sacrificed for the country, the initiative seeks to strengthen the spirit of unity and reverence for the Indian flag. The campaign has gained significant traction on digital platforms, with citizens and institutions adopting the #OneNationOneHeartbeat hashtag to amplify its message.
This initiative reflects the Ministry of Culture’s commitment to celebrating India’s rich heritage and fostering a sense of collective identity among its people.
Nationwide Participation
Cohesive Engagement by Cultural Institutions
Within 48 hours of its launch on May 16, 2025, all 43 institutions under the Ministry of Culture demonstrated enthusiastic participation. These institutions expressed solidarity by saluting the armed forces and changing their display pictures (DPs) to the Tiranga, symbolizing unity and national pride.
Prominent cultural institutions and heritage sites across India were illuminated in the tricolors of the Indian flag. Key sites include:
- Victoria Memorial (West Bengal)
- Salarjung Museum (Andhra Pradesh)
- National Gallery of Modern Art (NGMA) (Delhi)
- Regional Science Center (Lucknow)
- National Archives of India (Delhi)
This widespread participation underscores the campaign’s ability to unite diverse institutions in a shared celebration of India’s heritage and patriotism.
Illumination of ASI Monuments
Heritage Sites in Tricolor Glory
Under the supervision of the Archaeological Survey of India (ASI), over 60 heritage monuments across the country were illuminated in the tricolors on May 16, 2025. These monuments, representing India’s rich historical legacy, served as powerful symbols of national unity. Notable sites include:
| Monument | Location |
|---|---|
| Red Fort | Delhi |
| Qila Rai Pithora | Delhi |
| Kumbhalgarh Fort | Rajasthan |
| Udaygiri Caves | Odisha |
| Chitradurga Fort | Karnataka |
| Leh Palace | Leh |
A special highlight was the visit by the Minister of Culture, Shri Gajendra Singh Shekhawat, to Qutub Minar on May 14, 2025, where a projection mapping of the Tiranga was showcased. The Minister paid tribute to the armed forces, emphasizing the campaign’s role in igniting nationalistic spirit.
Cultural Programs and Community Engagement
Celebrating Patriotism Through Art and Participation
Institutions under the Ministry of Culture have initiated a range of programs to engage citizens in the Ek Desh Ek Dhadkan campaign. These include:
- Storytelling Programs: Narrating tales of bravehearts and unsung heroes.
- Painting Tributes: Artistic expressions of patriotism.
- Special Exhibitions: Showcasing India’s cultural and historical legacy.
- Musical Tributes: Celebrating national pride through music.
- Tiranga Rallies: Mass participation events to promote unity.
- Badges and Wristbands: Distribution to foster a sense of belonging.
These activities aim to inspire citizens to collectively celebrate India’s moment of glory and honor the sacrifices of its bravehearts.
Key Highlights
- Ek Desh Ek Dhadkan campaign launched by the Ministry of Culture on May 16, 2025, to foster national pride.
- All 43 institutions under the Ministry participated, adopting Tiranga display pictures.
- Over 60 ASI monuments illuminated in tricolors, including Red Fort and Kumbhalgarh.
- Minister of Culture visited Qutub Minar on May 14, 2025, for a Tiranga projection.
- Cultural programs like Tiranga rallies and storytelling engage citizens nationwide.