On 21st May 2025, the International Tea Day Convention was held at Vanijya Bhawan, New Delhi, under the aegis of the Ministry of Commerce & Industry. The event brought together stakeholders to discuss the future of the Indian tea industry, focusing on innovation, sustainability, and global market expansion. The convention featured engaging panel discussions, an exclusive India Tea Appreciation Zone, and insightful sessions on tea tasting, highlighting India’s rich tea heritage.
Keynote Address: Empowering the Tea Industry
Vision for Global Leadership
Shri Jitin Prasada, Minister of State for Commerce & Industry, graced the event as the Chief Guest. In his keynote address, he underscored the socio-economic significance of tea in India, emphasizing the need for innovative branding and marketing to strengthen India’s position as a world leader in tea exports. He encouraged the industry to develop new tea varieties tailored for youth and niche markets, ensuring inclusivity across the supply chain—from growers to consumers.
The minister highlighted the importance of providing the best facilities to all stakeholders, ensuring sustainable growth and global competitiveness for the Indian tea industry.
Special Address: Promoting Tea Literacy
Insights from the Tea Regions
Shri Sunil Barthwal, Secretary, Ministry of Commerce & Industry, delivered a special address, sharing anecdotes from his visits to tea-growing regions like Assam, Darjeeling, Kangra, and Uttarakhand. He stressed the need for tea literacy programs to educate the masses about the nuances of Indian teas. These initiatives aim to enhance public appreciation for the diverse varieties and unique qualities of Indian tea.
An exclusive tea tasting session was a highlight of the event, led by a renowned professional tea taster. The session captivated attendees, including senior government officials, with a practical demonstration of professional tea tasting. Shri Jitin Prasada and Shri Sunil Barthwal also participated, trying their hand at identifying the finer points of tea flavors.
Panel Discussions: Shaping the Future of Tea
Innovative Ideas for Growth
The convention featured panel discussions on critical topics such as:
- Organic Teas: The Sustainable Way Ahead – Focusing on eco-friendly production methods.
- Global Consumption Patterns – Exploring new-age teas and youth engagement.
- India Teas – Looking Ahead – Strategies for global market expansion.
These discussions brought forth innovative ideas for branding, marketing, and quality control, projecting an upward growth trajectory for Indian teas in the global market.
India Tea Appreciation Zone
Showcasing India’s Tea Diversity
A major attraction of the convention was the India Tea Appreciation Zone, where stakeholders, including Producers, Exporters, Small Tea Growers (STGs), Farmer Producer Organisations (FPOs), and startups, showcased a wide array of teas. Visitors explored single-origin teas from regions like Darjeeling, Assam, Nilgiri, Kangra, and Sikkim, alongside innovative blends like flavored teas and masala chai.
The zone witnessed high footfall throughout the day, reflecting the enduring popularity of Indian teas. Sampling sessions allowed participants to experience the rich diversity of flavors, reinforcing India’s reputation as a tea powerhouse.
| Key Aspect | Details |
|---|---|
| Event | International Tea Day Convention |
| Date | 21st May 2025 |
| Location | Vanijya Bhawan, New Delhi |
| Key Focus | Branding, Sustainability, Tea Literacy, Global Exports |
| Chief Guest | Shri Jitin Prasada, Minister of State for Commerce & Industry |
Key Takeaway: The International Tea Day Convention 2025 highlighted India’s commitment to promoting its tea industry through innovation, sustainability, and global outreach, ensuring its continued dominance in the world tea market.
Key Highlights of the International Tea Day Convention
- Date: 21st May 2025
- Location: Vanijya Bhawan, New Delhi
- Focus Areas: Innovative branding and marketing, tea literacy programs, and promotion of organic teas and new varieties for youth and niche markets.
- Tea Tasting Session: Led by a professional tea taster, engaging senior officials and stakeholders.
- India Tea Appreciation Zone: Showcased diverse teas from Darjeeling, Assam, Nilgiri, Kangra, and Sikkim, along with innovative blends.
- Panel Discussions: Covered sustainability, global consumption trends, and strategies for enhancing tea exports.
The International Tea Day Convention 2025 underscored India’s dedication to elevating its tea industry, blending tradition with innovation to cater to global and domestic markets. Stay updated for more insights into India’s economic and cultural initiatives!