On May 22, 2025, the Ministry of Environment, Forest and Climate Change launched a nationwide campaign titled One Nation, One Mission: End Plastic Pollution to mark World Environment Day 2025, celebrated annually on June 5. This initiative, aligned with India’s Mission LiFE (Lifestyle for Environment), underscores the country’s commitment to environmental protection and sustainable living.
Campaign Launch and Vision
Moving from Awareness to Action
Union Minister Shri Bhupender Yadav launched the campaign with a pre-campaign video on his social media platform, urging citizens to shift from awareness to collective action to combat plastic pollution. The campaign emphasizes the theme “Say No to Single-Use Plastic”, encouraging the adoption of eco-friendly alternatives to reduce environmental harm.
Key Thrust Areas
Combating Plastic Pollution
The campaign focuses on four critical areas to address the challenges of plastic pollution:
- Awareness and advocacy to educate communities about the hazards of plastic pollution.
- Reducing the use and generation of plastic waste, particularly single-use plastics.
- Managing plastic waste through segregation, collection, disposal, and recycling.
- Promoting sustainable alternatives to single-use plastics.
These efforts aim to foster eco-friendly lifestyles through community education, behavior change initiatives, and innovation in sustainable materials.
Nationwide Campaign Activities
Engaging Communities and Stakeholders
The campaign, leading up to June 5, 2025, involves a wide range of activities across Central Ministries, State/UT Governments, local bodies, educational institutions, industries, and civil society. Key activities include:
- Awareness and outreach through social media campaigns, nukkad nataks, public pledges, poster and essay competitions, and marathons.
- Clean-up drives at beaches, parks, riversides, campuses, tourist sites, railway stations, and rural areas.
- Workshops and webinars on sustainable practices and alternatives to single-use plastics.
- Educational activities such as art and craft from recycled plastics, school exhibitions, hackathons, quizzes, and interactive games.
- Community involvement by Resident Welfare Associations (RWAs), municipal bodies, Anganwadi workers, and cooperatives in localized waste segregation and recycling efforts.
Role of the Meri LiFE Portal
Building a People-Powered Movement
All stakeholders, including government bodies, institutions, and private organizations, are encouraged to align their initiatives with the campaign theme and upload activity details on the Meri LiFE portal. This platform aims to foster a people-powered movement toward sustainable living, amplifying the campaign’s impact across the nation.
Below is a summary of the campaign’s key details:
| Aspect | Details |
|---|---|
| Launch Date | May 22, 2025 |
| Event | World Environment Day 2025 (June 5) |
| Campaign Theme | One Nation, One Mission: End Plastic Pollution |
| Mission Alignment | Mission LiFE (Lifestyle for Environment) |
| Key Focus | Say No to Single-Use Plastic |
| Activities | Clean-up Drives, Workshops, Educational Programs, Community Engagement |
Call to Action
Join the Movement
The Ministry has called upon all citizens to actively participate in the campaign to end plastic pollution. By adopting sustainable practices and supporting eco-friendly alternatives, individuals and communities can contribute to a cleaner and healthier environment, aligning with India’s vision for a sustainable future.
Key Highlights
- Campaign One Nation, One Mission: End Plastic Pollution launched on May 22, 2025 for World Environment Day 2025.
- Aligned with Mission LiFE, focusing on Say No to Single-Use Plastic.
- Activities include clean-up drives, workshops, and educational programs across India.
- Stakeholders to upload initiatives on the Meri LiFE portal to build a people-powered movement.
- Focus on reducing plastic waste and promoting sustainable alternatives.
- World Environment Day to be celebrated on June 5, 2025.